A Partner to Grow With
VibeRight is a multi-service digital marketing/creative partner with a core offering of building beautiful websites that are optimized for goal conversion and are aligned with all other aspects of our clients’ marketing efforts in a cohesive, thoughtful manner.
While we can help you with one-off projects (site development, branding, etc) and expertly handle specific pieces of your marketing, we believe that we really shine as a more active, long-term partner to our clients. In this capacity, we serve as an extension of your marketing team (or the whole team, if needed), proactively looking for growth and refinement opportunities across all of your marketing channels.
Website Development
A Website with Purpose
Your website is so much more than a repository of information about your business. Your website is the hub of your entire digital footprint and strategy. It is a living work, needing to continuously grow and evolve in order to meet your goals and needs. We’re not a set-it-and-forget-it partner. We’re a build-it-and-stay-connected partner, continuing to strategize, refine, evolve and adapt with your business.
A VibeRight website connects your creative messaging (advertising, email blasts, social media posts) with your sales funnel. When a person sees an ad, will your website reinforce that messaging? Will it direct your customers toward the relevant goals and actions related to your messaging? Will it provide continuity for your customers and lead them toward profitable actions? If it’s a VibeRight site, it will.
All of our websites are:
On-Brand
Your website will match your brand. The colors, fonts, images, style (rounded or angular, minimalist or whimsical) will all be thoughtfully considered at every point to be consistent with your brand persona.
Responsive
Your content will automatically adjust to look beautiful and be easily navigable on any device and screen size.
SEO Optimized
We will carefully build your site to include relevant keywords, tags, links, optimized images, etc. We continuously test and optimize for SEO rank compatibility to make sure you can be discovered by relevant audiences.
Built to Convert
Your site will be carefully constructed to lead users to 3 or 4 conversion points (a form fill, a learn more button, etc) that we both agree are important. Your site will be continually optimized to make sure these funnel points are relevant and effective.
A/B Tested
We will A/B test your site at critical conversion points, trying different calls to action, images, etc. Over time, your site will evolve and become more refined towards efficiency and impact.
Protected
Your website will be secured using an SSL certificate, protected from any spam or other attacks, and backed up daily to a remote location.
Easily Updatable
We build our sites using WordPress code as the foundation, ensuring that they are stable, responsive, and easily updatable. You can also have the option to update your own content (new blog posts, pictures, special messaging) if you’d like to have more autonomy (though we’re happy to handle it).
Never Just "Good Enough"
We want you to love your website. We won’t stop until it’s something you’re incredibly proud of and excited for your audience to experience.
We create websites with purpose, and we make sure they’re an integral, interconnected piece of your business and the customers it serves. If you’re in need of website help, we’d love to partner with you to create something you love.
Branding & Strategy
Consistency Across Your Marketing
An authentic, consistent brand is an important foundation for your marketing efforts. While it can feel complicated, it really comes down to understanding who you are (as a company or individual) and who you want to help. Your messaging and identity will come naturally from knowing these things.
Here are some of the ways we can help:
Brand Development
We’ll help you define your brand’s identity, your vision, and your tone of voice, ensuring consistency and authenticity in all your marketing efforts.
Visual Identity
We can help you craft your logos, color palette, typography (fonts) and the general imagery that will be used throughout your site, social posts, and more.
Positioning
We’ll help you position yourself for maximum impact, using an understanding of the value you’re delivering and why it matters to your audience(s).
Market & Audience Research
We can help you understand your industry, competition, and audience. Who are you trying to reach? What’s the best way to connect with them? We’ll help you lock all of that in.
You may have many of these pieces in place already. Or you may have none of them in place! Either way is just fine. Everybody we work with is in a different situation, and we’re here to partner with you to fill in the gaps.
Digital Marketing
Connect and Engage
Everybody knows digital marketing is important, but what is it, exactly? To us, it’s all of your efforts to connect organically with your audience online. That is, all of your efforts to connect via content and messaging, versus connecting via paid/sponsored ad placement (which we call Digital Advertising). Pretty simple, and also pretty all-encompassing. You can see how everything you do connects in with your digital marketing. Your branding, messaging, audience identification, website, and content creation are all components of your digital marketing. Nothing is separate, which is why one of the key goals of VibeRight is to deliver unified marketing for our clients, and make sure everything ties together seamlessly.
Here are a few of the ways we can leverage your brand positioning and website into meaningful online audience connections.
Our Digital Marketing Services Include:
SEO/Content
To have meaningful connections with people who need to hear your message, you need to find them, and they need to find you. SEO is a critical component of this. We can help with this by doing relevant (and continuous) keyword research. What are people searching for? What are they talking about? What are they concerned with? These topics can inform smart and timely content on your website pages, on your blog posts, in your email marketing, and on your social posts.
Social Media Marketing
Social Media is an amazing tool to engage your target audience and drive brand awareness and lead generation while boosting customer engagement and loyalty. We can help you plan and craft a social media marketing plan that grows your business.
Email Marketing
Email marketing is all about building strong, lasting relationships with your customers. From lead capture on your website to planning and crafting your email marketing content across segmented audience channels, we can help you utilize this tool to increase engagement, drive conversions and maximize your impact.
Conversion Rate Optimization
CRO is an oft-overlooked but very important component of creating efficiency in your marketing. We will help continually refine the effectiveness of your website in terms of funneling visitors toward specific, measurable actions. We do this with data-driven strategies including A/B testing, user experience design enhancements, and data analysis.
Analytics & Attribution
We continuously collect and interpret data from your digital marketing efforts to understand what is working well and what can be improved. This includes traffic analysis (understanding traffic sources, patterns, and audience behavior), conversion tracking, campaign performance, and more.
Something goes here to wrap this up.
Digital Advertising
Targeted Growth on Your Terms
Digital advertising differs from digital marketing in that you’re paying for ad placement. It can be a very powerful and effective way to spread your message and grow your audience/customer base, especially when used as a complement to the rest of your digital marketing efforts. Digital Advertising is a big arena, and there are many different ways you can use it to grow.
Here are some of the common ad channels we can help you utilize.
Grow with Digital Advertising Across:
Paid Search
Paid Search or Pay Per Click (PPC) marketing is the most popular form of paid advertising. You pay for premium placement on search engines including Google, Bing, and Yahoo to appear next to relevant searches. We can help you create and manage an impactful paid search campaign with relevant keywords and effective ad copy that drives conversions.
Display/Banner Ads
Digital banner ads appear next to relevant content online, using both contextual and demographic targeting to get your ads in front of the right people at the right time.
Video Ads
Video ads usually play before or during organic video content (such as videos people watch on YouTube). Similarly to banner ads, video ads can be targeted contextually, demographically, and based on data sets (addressable).
OTT/Streaming
As TV becomes decentralized and premium content appears via a multitude of streaming services and channels, advertisers have an opportunity to advertise their businesses locally and regionally via this “over-the-top” programming.
Social Ads
Paid ads on common social platforms including Facebook, Instagram, and LinkedIn can be a great way to efficiently reach a very specific demographic with your message.
Digital Advertising is equal parts science and art, and we can combine our analytical experience with our creativity and understanding of your Unique Value Propositions to help you achieve measurable results via the channels that are the right fit at the right time.
Content Marketing
Grow Your Brand with Relevant Content
Content marketing is about connecting with your audience with timely, relevant, and engaging content. Doing content marketing is a great way to build lasting, meaningful relationships centered around the unique value you offer. The content you deliver should educate and inspire. We can help you research topic ideas and then plan and create engaging and effective content for delivery across a variety of mediums.
Deliver Engaging Content Across:
- Blogs & Articles
- Video Content
- Social Posts
- Email & eNewsletters
- Talks/Presentations/Webinars
- White Papers/Guides/Lead Magnets
- Infographics and Visual Content
- And More
Content marketing is a critical part of any effective digital marketing plan, as it keeps your brand top of mind, establishes your expertise, and nurtures your leads until they convert by taking desired actions. It’s also a wonderful avenue for vibing right and helping others.
We can help you with all aspects of your content marketing and integrate this throughout your other plans and channels. We are very capable writers and designers, and we will make sure your deliverables are always on-brand.
New Business Startup Kit
Everything You Need to Launch
Are you just getting started and need help getting your idea, initiative or business off the ground? We’d love to partner with you to help you establish a professional, unified digital footprint that gets you started, in style.
We can craft a custom solution based on your specific needs, but here are some common components of our new biz startup kits.
We Can Help You With:
- Logo Design
- Brand Colors and Fonts
- Business Card Design/Printing
- Website (responsive, SEO-optimized)
- Google Analytics Installation & Setup (based on goals)
- Social Media Accounts Setup
- Initial Content Marketing Plan/Creation
- 8-10 Social Media Posts
- 2-3 Blog Posts/Articles
By bundling this through one partner, you’ll save money while ensuring that your initial launch is cohesive and unified. If you have a venture that you’re excited to share with the world, we’d love to help you get it started, and of course we’d love to continue to work with you to build it into something truly great.
Strategic Support
Whatever You Need, We’re Here
While the categories listed above are some of the easiest and most general ways to categorize the services we provide, they are by no means an exhaustive list. We pride ourselves on being there for you when you need us—an extension of your team that’s invested in your success and in your corner. Toward this end, we hope you know that you can count on us to handle a variety of projects. The bottom line is, if you have messaging that needs to go out into the world, we’ll help you craft it and deliver it. Need a PowerPoint deck created or a speech written? Need a second set of eyes on your traditional media buys (TV, Radio, Print)? We are your marketing team in whatever ways serve you best.
Let's Build Something Together.
If you’re excited to build your business, brand or venture into something that can help more people (and thus, help the world), then we’d love the chance to discuss your ideas and needs. After all, nobody can build great things alone. And we’d love to help.
